It would make Final Cut more reliable and make it much easier for people to fit Final Cut into their plans for the future.” Apple already do it for iOS, macOS and even Safari.
FINAL CUT LIBRARY MANAGER 3 PRO
Knut Hake BFS, editor of ‘Blood Red Sky,’ a feature film distributed by Netflix and edited using Final Cut Pro commented, “I think it would make a big difference for workflow consultants, systems integrators and third-party developers if there was a public Beta program for Final Cut Pro. You can’t use it without fighting producers, directors, post-production supervisors, sound editors, etc.” Galliano Olivier, editor of ‘Marianne,’ a French TV drama series edited in Final Cut and distributed by Netflix says “In France, it is extremely difficult to get permission to edit TV with Final Cut Pro. They gathered some comments about Final Cut Pro and Apple: We hope you’ll support us in encouraging one of the heaviest hitters in media and technology to more forcefully push the boundaries of all of our tools. The very fact that they are not exclusively tethered to our industry allows them to try things others likely can’t. Apple has demonstrated a willingness to swing big. They believe that would potentially benefit filmmakers the world over regardless of their personal NLE preferences.Ĭompetition is a positive.
FINAL CUT LIBRARY MANAGER 3 PROFESSIONAL
The letter’s signatories aim was to encourage Apple to make a new commitment to the professional TV and filmmaking industry. This open letter is aimed at the executives who set the priorities of the Final Cut Pro development team and the Apple managers whose policies limit the public marketing of Final Cut Pro to a couple of website updates a year and some mentions in Apple keynotes about how much faster Apple hardware is getting.
They have worked very hard for over a decade on making Final Cut Pro better and better.
It wasn’t a criticism of the Apple team developing and marketing Final Cut Pro. They used the letter ask Apple to publicly stand by the use of Final Cut Pro - Apple’s video editing application for professionals - in TV and film industries worldwide. On Tuesday 19th April 2022, a group of over 100 people in TV and film production worldwide sent an open letter to Tim Cook of Apple about Final Cut Pro.
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